With the Opening Ceremonies of the Rio Olympics only weeks away, the game within a game of Olympic marketing is now in full swing. The best campaign I've see so far comes from official Rio 2016 sponsor Nissan with it's two-minute long, documentary style video starring Usain Bolt — the fastest man who ever lived.
The video shows Bolt trying to out-race a new and very different competitor: fire.
Along the way, he talks about preparing for Rio, where the 11-time world champion will chase three more gold medals. We also see Bolt tooling around in his custom-made Nissan GT-R, painted in "Bolt Gold.