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UFC owners set to sell business for billions, report says

UFC has become a multi-billion dollar enterprise thanks to megastars Conor McGregor and Ronda Rousey. UFC owners are reportedly ready to cash out.

Brothers Frank and Lorenzo Fertitta, who own 80 percent of UFC, along with UFC president Dana White, are in advanced talks to sell the business, according to ESPN.com. The Abu Dhabi government, under its Flash Entertainment arm, bought a 10 percent stake in UFC for an undisclosed amount in 2010.

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Citing multiple sources, ESPN says at least four bidders — WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group — have submitted bids for the organization.