StockX has a new brand ambassador—UConn women's basketball star Paige Bueckers.
Bueckers signed a multi-year name, image and likeness partnership with the global e-commerce platform for sneakers, toys, electronics and apparel, the company announced on Wednesday.
"My partnership with StockX is about equity and authenticity," the reigning 2021 Wooden Award winner told ESPN. "It's about product I love and about shining a light on all the creatives that drive culture. I'm here to celebrate them and, together with StockX, invest in making sure women and women athletes are prioritized, elevated and recognized for their style and their leadership.