The sports void is real.
Those figuring out how to fill it are reaping the rewards.
After ESPN announced record viewership numbers for its 10-part Michael Jordan series “The Last Dance,” Turner Sports recorded similar ratings for a golf exhibition.
Massive ratings for exhibition golf
The network group announced on Monday that Sunday’s airing of “The Match” drew an average of 5.8 million viewers, rivaling ratings recorded by “The Last Dance,” the most-watched documentary in ESPN history. At its peak, 6.3 million people tuned in.
Those ratings set a record for a cable golf telecast, according to Turner Sports.