DALLAS — After he’s revved the room and made his pitch, Troy Aikman walks to the back and starts tending bar. “What can I get ya?” he asks, flashing that famous half-smile over and over, probably because he knows the only beer on tap is his.
It’s a Monday afternoon, late summer, just north of Dallas. Inside the events room at Andrews Distributing, employees of the biggest beer distributor in Texas are not merely allowed to enjoy a cold one at the end of the workday; they’re encouraged. Aikman, the Dallas Cowboys icon, Hall of Famer and “Monday Night Football” analyst, has just wrapped a raucous sales rally for Eight, the beer company he founded in 2022, and now he’s manning the tap.