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Tommy Tuberville Is Leading the Latest Congressional Push for NIL Regulation

Tommy Tuberville, the college football coach turned U.S. senator, is spearheading the latest congressional movement to regulate name, image and likeness (NIL).

In an interview this week, the 67-year-old Republican senator from Alabama announced his intent to draft a bipartisan NIL bill with fellow senator Joe Manchin, a conservative Democrat from West Virginia. In a letter to be sent this week to stakeholders within college sports, the two senators are seeking feedback on NIL, an unregulated issue that college officials say has created a chaotic landscape in the industry.

A former coach at four schools, including SEC programs Auburn and Ole Miss, Tuberville describes the NIL situation in college sports as a “mess” and a “free-for-all.