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To Win the Hearts and Minds of LA, the Resilient Chargers Must Win Now

COSTA MESA, Calif. — Drive two hours that direction, he points, and you can ski. Really. He's heard that Big Bear Lake is a must. Drive 20 minutes over there, he motions, and you can catch rays on Huntington Beach.

And, of course, when locals aren't perfecting their tans, Anthony Lynn is well aware they can buy tickets to see the Lakers or Clippers or USC football or UCLA basketball or the Dodgers or—deep breath—the Angels, the Kings, the Galaxy or, you know, invest in the Super Bowl-contending Rams. NFL fans do exist here in SoCal, but they're scattered, hidden, skeptical.