Lionel Messi is going to get his own theme park. The group that handles his image rights have agreed to a deal that will see the Messi Experience Park built in Nanjing, China, a giant space dedicated entirely to the Barcelona and Argentina superstar.
The theme park will have roughly 20 attractions, each of them putting visitors into the world of Messi, from his childhood and past accomplishments, to experiencing what it’s like to be him. That will include virtual and augmented reality, leveraging the latest technology.
The goal of the park is to “enable visitors to immerse themselves [in] all things Messi.