Tommie Smith, the 1968 Olympic 200 meter winner known for raising a black-gloved fist on the medal stand, will grace the cover of the Wheaties cereal box.
The General Mills-based cereal will offer a special edition box for pre-order starting at $5 in April with all proceeds going to to the NAACP.
“As a world champion, I always wanted to be on a Wheaties box,” Smith said in a General Mills press release. “To now be recognized by Wheaties and selected to grace the cover of their box, in the class with other great champion athletes, is an honor.