More than any other wrestler of his era, the Undertaker was always an avid protector of kayfabe. He lived the gimmick, rarely giving the public a glimpse of his life as Mark Calaway. In recent years, though, as his in-ring career wound down, Calaway opened up. He did more interviews. He joined Instagram to post about Texas Longhorns football and his guns. And now, he’s even started doing Cameo videos.
Cameo.com is a strange website. The basic idea is that people can pay celebrities for personalized video messages, which sounds straightforward enough, but there’s something inherently awkward about receiving a 250-character request from a total stranger and then recording a video directly into your phone’s front-facing camera, and so the results are often cringeworthy.