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The Taylor Swift Super Bowl effect: How the singer can change lives simply by choosing what to wear

One morning last month, Scottish fashion designer Jade Robertson awoke to a startling text message.

A member of her design team sent a photo of Taylor Swift dining out in Brooklyn the previous night. The green crushed-velvet minidress that Swift was wearing looked strikingly similar to one from Little Lies, the upstart label Robertson and her husband co-founded.

Robertson stared at the photo in disbelief. That had to be her dress, she thought, yet how could it be? She hadn’t gifted one to Swift or her stylist. There was no way Swift just stumbled across it on her own … right?