On the eve of her best shot at making an Olympic team, Christina Clemons visited the mall and spotted the perfect race-day accessory.
She plunked down $8 at Hot Topic in Eugene, Oregon, to purchase a set of dangly Cool Ranch Doritos earrings.
“When I bought them, I didn’t think it would be a big thing at all,” Clemons told Yahoo Sports. “I was like, ‘Oh, these are so cute.’ I love Doritos and they matched my uniform, so I decided to wear them in the final.”
What began as an example of Clemons’ bold personal style turned into a savvy marketing tactic the following evening.