Here’s a lesson for budding sports television directors and producers: Always keep the cameras rolling, even when your on-air talent is off the air.
Last week Fox Sports posted a 6-minute-and-24-second video of Pete Rose giving hitting instructions (and telling batting stories) to fellow MLB studio analysts Alex Rodriguez and Frank Thomas. It’s remarkable to eavesdrop on three hitters with a combined 9,939 hits, and Fox Sports was rewarded with unheard-of social metrics for a studio show clip. The video recently passed 10.8 million views on Facebook and 143,000 shares.
How did this happen?
Fox Sports vice president of production Bardia Shah-Rais said the control room makes it a point of recording everything its MLB analysts do on set.