As part of our countdown to Super Bowl 50, SI.com is rolling out a series focusing on the overlooked, forgotten or just plain strange history of football's biggest game. From commercials to Super Bowl parties, we'll cover it all, with new stories published every Wednesday here.
The greatest Super Bowl story never to run in Sports Illustrated began in a limousine ride across Miami on the night of Jan. 29, 1995, hours after the 49ers beat the Chargers 49–26. Inside that car sat four men: Agent Leigh Steinberg, quarterbacks Steve Young and Kerry Collins, and SI writer Peter King, the story’s author.