The guest on episode 334 of the Sports Illustrated Media Podcast hosted by Jimmy Traina is NFL columnist Kevin Clark from The Ringer. Clark, who also appears on podcasts and hosts the video show, "Slow News Day," talks about the Super Bowl's lackluster ratings and why the league is having a longtime issue with the 18–49 crowd. Clark also discusses how sports fans' viewing habits have changed during the pandemic and how they may change after the pandemic. In addition Clark shares insights into his writing process, reveals what makes a good story and explains why NFL training camps are so important to him.