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Remember the latest Stephen Curry shoes that the internet spent a whole week roasting? The Golden State Warriors star may have been the butt of the jokes initially but Under Armour and Curry knew what they were doing. They'll end up having the last laugh when it's all said and done with this shoe. UA went into the design of the shoes knowing what their customer base wanted and because of that, they went with plain shoe design instead of trying to reinvent the industry.