As the halftime performers burst from the tunnel at FC Barcelona’s Camp Nou, clad head to cleat in what must’ve seemed like modern gladiatorial garb—full pads, white jerseys, green helmets each with green face mask and a fiery dragon logo—a murmur of confusion spread through the La Liga crowd. “They were all looking around like they didn’t know what was going on,” Louie Aguiar says.
Down on the soccer pitch, the feeling was mutual. Aguiar and his fellow Barcelona Dragons had been dispatched by team officials to generate buzz for their debut season opener in the startup World League of American Football.