Back to the Top News Newsfeed

The next evolution of NIL collectives and the battles that await: 'This is a big inflection point'

Related Topics: Casey Schwab

ATHENS, Ga. — Belly up at the bar of this college town watering hole, Matt Hibbs sips on a brownish cocktail before explaining what sits before him. There, resting on the mahogany bar, is the bible of Georgia football.

Hibbs taps on the four-inch thick binder, “Oh,” he says, “this?”

The manila folder, stuffed with wads of hand-scribbled notes, stacks of printed excel sheets and reams of loose paper, holds the information that keeps the Bulldogs football program humming: a document of the team’s roster and statistics for each player — as in, salaries. The roster is color coded, grouped by position and marked with notes: who’s expected to transfer, who’s not; who’s worth a raise, who’s not.