The phrase is part of the lexicon of sports, signifying a fan’s ultimate expression of devotion to a team: season tickets. For every game, the fan would be there in the same seat, never missing a moment of the action.
To the Oakland A’s, the concept is due for a twist. On Monday, the team announced that it would cancel its current season-ticket program for 2019. Chris Giles, the A’s chief operating officer, said that while many fans still wanted the traditional season-ticket experience, a fast-growing group wanted something much different.
“The whole notion that you would sell them a product that had them sit in a single seat for the entire game was unappealing, let alone sell them an entire strip of tickets for that seat,” Giles said.