God bless the Rams, who went ahead with their plans to unveil new uniforms to an anxious and cynical public on Monday. We’re a fragile lot waiting out the results of a terrifying pandemic, having spent days cooped up without something to make fun of together on the internet. In theory, a corporation testing out its new branding efforts at this time and place was akin to hurling a bucket of dead flies into the frog tank.
It might make someone in our position say that the new “LA” logo looks more like the truckside design of a food distribution and restaurant smallwares company.