Did you speak to any casual NBA fans over Thanksgiving about the NBA Cup? Because I spoke to a lot of them in the Boston area, and even the ones who knew about it could not grasp where the Celtics stood.
When you find yourself trying to explain the intricacies of the NBA Cup, you begin to understand how it has failed to capture its intended audience's attention. Every aspect of the tournament leads to several more questions that eventually make you think, You know what. This isn't even worth trying to explain.
Casual: "How does it work?