For the first time in Super Bowl history, two Latinas — Jennifer Lopez and Shakira — will be headlining the game’s halftime show. Given Miami’s largely Latino population (70 percent) and noting Shakira’s professional relationship with Roc Nation, the lineup is not only a reflection of the community, but also a sign of Jay-Z’s reach, a reason why the league controversially partnered with him last summer.
Lopez has said that she was not only “super excited,” but also that she believed the NFL wanted to make a “statement.” Lopez added that she was “happy to be part of [a] new movement of inclusivity and diversity and embracing women.