Forget the "Madden Curse." The currently active video game cover-related curse is linked to the UFC.
With Conor McGregor submitting to Nate Diaz at UFC 196 on Saturday, and Ronda Rousey getting demolished back at UFC 193, EA Sports will be entering the release of the second title in its UFC franchise with both cover athletes coming off a loss.
EA Sports "UFC 2" is set for release March 15 and the video game publisher will now struggle even more to capitalize on the personalities it planned to lean on. Rousey's loss was the more devastating of the two, as it severely altered promotional plans for the game, with her stepping away from the sport for a time and the sense of invincibility which made her a household name vanishing.