The advertising industry's big buzzword is "authenticity" these days. Who's more authentic than a real cowboy?
Bonner Bolton of the Professional Bull Riders (PBR) has been signed to a global modeling contract by IMG models, a unit of PBR owner WME | IMG.
Bolton, 28, competes in PBR's "Built Ford Tough Series." He has previously modeled for Boot Barn Country Chic Apparel. He was also a stunt double for actor Scott Eastwood in the 2015 movie, "The Longest Ride."
The Odessa, Texas native is currently recovering from a serious spine injury that left him temporarily paralyzed.