Super Bowl LIII could be a lot of things. If the bookmakers are accurate, it'll be both close and high-scoring. And regardless of the result, it'll factor in when we eventually assess the legacies of legends Tom Brady and Bill Belichick.
But this unique rematch might also go down in history as the first Super Bowl in which betting was broadly conducted, accepted and even celebrated.
"The interest in legal, regulated sports betting in the United States has never been higher," the president and CEO of the American Gaming Association, Bill Miller, noted in a press release this week, per David Purdum of ESPN.