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The business of Mike Tyson vs. Jake Paul: Will this be one-and-done for Netflix?

Related Topics: Nakisa Bidarian, Paul Tyson

IRVING, Texas — The biggest boxing spectacle of 2024 won’t cost consumers anything more than a one-month subscription to Netflix, approximately 25% or less than the sport’s typical pay-per-view events.

Jake Paul and Nakisa Bidarian, Paul’s business partner and co-founder of MVP Promotions, picked the world’s largest streaming service over boxing’s maligned mode of offering its highest-profile bouts because they want Paul’s unusual encounter with Mike Tyson to reach the broadest audience possible. Paul-Tyson will also become Netflix’s first official live sporting event, excluding golf and tennis exhibitions, because it’ll occur five weeks before Netflix streams two NFL games on Christmas Day.