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The Big 12 expansion beauty pageant is an ugly show for all involved

There is a right way to do things. There is a wrong way to do things. And there is the Big 12 way.

Which, often as not, is the wrong way. So forgive the redundancy.

But don’t forgive the Big 12 for the untoward process the conference has devised in determining whether or how to expand its membership. It’s a travesty to entice 20 or more major universities to audition for the league like they’re in a remount of “A Chorus Line.”

MORE: Here's how the Big 12 expansion candidates should be ranked

It’s also a hustle.