The premier Texas team in a Texas-hosted Super Bowl would be nirvana for the NFL and its suddenly sinking ratings. My boss discussed that exact scenario earlier this week, and it got me thinking about the impact the Dallas Cowboys’ 7-1 start is having elsewhere.
As expected, Cowboys merchandise is filling up online shopping carts and flying off shelves. According to Fanatics, the online retailer that powers the official NFL online store, we know that:
• The Cowboys were the top-selling NFL team in October. To compare, Dallas ranked fourth in October 2015.
• Ezekiel Elliott was the top-selling NFL player in October.