The Super Bowl experience is different in many ways this year due to COVID-19, but the tradition of watching new commercials remained the same.
This year, companies new and old are looking to entertain audiences with their advertisements amid a challenging time. While some fell short, others stood out for their creativity.
Though the price of a 30-second slot during the Super Bowl has gone up each year, the average cost remained about the same as last season. CBS opened bidding for a 30-second timeslot at $5.6 million for Super Bowl LV, the same price as 2020, but also went down to $5.