For decades, bowl gift packages were the only gifts of monetary value that student-athletes could legally receive under NCAA rules. That's thankfully no longer the case, because most of these packages, which are worth up to $550, are pretty lame. At least, as far as we can tell.
We don't have the full picture because 24 of the 43 bowl matchups offer "gift suites" that allow for players to choose from a range of options. The gift suite is typically an actual room where players can peruse the items up for grabs. The rest of the bowl committees choose the gifts themselves.