CHICAGO — It was a moment that all company executives crave: a celebrity wearing their product on prime-time television.
Marcus Mariota, the unassuming Hawaiian quarterback who played at Oregon, provided such a moment on Thursday when he was chosen second over all in the N.F.L. draft by the Tennessee Titans.
As Commissioner Roger Goodell read Mariota’s name in Chicago, thousands of miles from Honolulu, where he was with family members and friends, millions of fans watching on television saw Mariota put on a pair of white Beats by Dre earbuds.
To the uninitiated, the act was innocent.