The Arena Group announced Tuesday that it plans to acquire AMG/Parade Sports as part of an agreement to obtain AMG/Parade, a premium multimedia content company with lifestyle, celebrity, food, health and wellness, sports, and outdoor verticals.
AMG/Parade Sports operates Athlon Sports, already a partner within the SI Media Group, and with it, The Arena Group will further expand its capabilities and offerings across local and national sports.
“AMG/Parade’s properties bring massive reach across print, digital and video that will be the cornerstone of The Arena Group’s new Lifestyle vertical and further bolster our Sports offerings,” Ross Levinsohn, CEO of The Arena Group, said in a release.