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We've gone down this road so many times before that we should be familiar with all of the potholes and speed bumps. The road might as well be Cleveland Browns Boulevard, but Dream Team Street would also do.
Basically, we build extreme hype for certain unproven teams based on momentum and/or offseason developments. On paper, said teams look destined to disrupt the elite status quo from preceding seasons, and then the house of cards collapses and we all do our best to hide from the Freezing Cold Takes Twitter account.
Hype arguably consumed the talented Browns last year in particular.