The Texas Tech Lady Raiders made history this week, signing a record NIL deal with marketing agency Level 13.
The program agreed to a pact on Thursday that will allot $25,000 to each player on the women’s basketball team. According to Front Office Sports, the NIL deal is the largest of its kind for any women’s basketball program.
“We are proud to announce that Level 13 Agency has committed $25,000.00 per Lady Raider in the Women’s Basketball Locker Room! We see you, we hear you, and we support you, ladies!” Level 13 said in a statement released Thursday afternoon.