Tennessee quarterback Hendon Hooker inked French’s Mustard’s first-ever NIL deal this week, partnering one of the top quarterbacks in the college game with a mustard brand that is near and dear to the hearts of Volunteers fans.
Just one year ago, Ole Miss beat Tennessee 31–26 at Neyland Stadium in Knoxville. Tennessee fans, upset with a late game call, threw various items on to the field in an ugly scene at the end of the game. One of the items that went viral after landing near the field of play was a French’s Mustard bottle.
Per the release, the partnership “celebrates French’s, while nodding to the playful relationship between America’s favorite mustard brand and Tennessee Volunteers fans.