The Super Bowl environment is all about hype and the ridiculous bulls--t that will go on. It's a great week; it's about competition. The two best teams on the biggest stage. The winning team is the one that works the hardest. — Bill Belichick, as quoted from Tom Brady's meeting notes in Tom vs. Time.
No one knows Super Bowl week quite like Belichick, which is why he shifts so effortlessly from irritation about the mindless hysteria surrounding Super Bowl week to the type of obvious cliches that makes Super Bowl week so mindlessly hysterical in the first place.