Back to the Top News Newsfeed

Super Bowl hype will only grow, and the actual game will only shrink

Related Topics: Super Bowl

This year’s Super Bowl, with its tsunami of Vegas glitz, hordes of celebrities, eye-searing graphics, overstuffed halftime show, attention-deficit-inducing whiparounds, over-the-top and nonstop analysis, wall-to-wall advertising, and occasional football, drew more American viewers on a single network than any program in the entire history of humanity.

You know what that means, right? Yeah. This is the most restrained and tame the Super Bowl will ever be again.

The Super Bowl long ago ceased being “just” a football game. It’s a spectacle, the last shared popular-culture event America will ever enjoy together. You have to enjoy sports live and in the moment, and the Super Bowl is the culmination and pinnacle of sports in this country.