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Super Bowl commercials rely on comedy and nostalgia to avoid potential missteps

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Super Bowl Ads Preview

This image provided by Coors Light shows the Coors Light 2025 Super Bowl NFL football spot. (Coors Light via AP)

ASSOCIATED PRESS

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America could use a brief diversion.

As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit airwaves on Sunday. Many companies put their ads online ahead of the game, but some held out to maintain an element of surprise.