David J. Phillip/Associated Press
Super Bowl LIV won't simply be a football game between the Kansas City Chiefs and San Francisco 49ers. It will be that, of course, but it will also be perhaps the biggest media event of the year. Last year's title game was a disappointment in terms of ratings and still drew more than 98 million viewers.
When the Chiefs and 49ers kick off at 6:30 p.m. ET, much of the world will be watching. Advertisers are well aware of this and quite often unveil their biggest commercials and movie trailers during the game.