The focus of Super Bowl LII will be on the field with the Philadelphia Eagles and New England Patriots locking horns to determine the NFL's champion, but the viewing audience will get a little extra entertainment during the game when movie studios showcase their biggest movie releases of 2018.
Using recent viewing trends, Sunday's Super Bowl will be the most-watched television event of the year with more than 100 million people tuning in.
The box-office success—or failure—of movies often depends on pre-release buzz. What better way to build anticipation for something than to put a preview of it out during the biggest pop-culture event of 2018?