Like the NFL with its halftime show featuring legendary performers such as Coldplay and Beyonce, advertisers around the globe seem ready to go all out this Sunday at Super Bowl 50.
Such a special event comes with a massive audience, perhaps the farthest-reaching and broadest audience advertisers and companies will be able to get their hands on this year—and the caveat is that viewers actually want to be barraged with advertisements.
What a win, right? It's sort of like the Super Bowl, where most presumably wanted to see Peyton Manning, representative of the last generation of stars, take on Cam Newton, the future, when the Denver Broncos and Carolina Panthers clash.