Chris Pizzello/Associated Press
It should come as no surprise to see some of sports' most notable figures in an array of advertisements on Super Bowl Sunday.
The United States' most watched sporting event draws somewhere near 100 million viewers each year, though last year's mark of 98.2 million was the fewest since 2008.
That hasn't prevented the price of the game's precious 30-second spots from continuing to rise. All but one of this year's ads sold for more than $5 million, with the average peaking at $5.6 million, totaling nearly $400 million in sales for Fox, per Bloomberg.