Super Bowl Sunday! It’s here at last, the national holiday when we’re forced to sit through football in order to watch so many beloved ads. For the eighth straight year, Yahoo Sports’ Liz Roscher (@lizroscher) and Jay Busbee (@jaybusbee) are here to escort you through the dizzying array of celebrity cameos, awkward jokes and heartstring-tugs of this year’s contingent of ads, updating live as they air. (For a complete, highly spoilery rundown of ads shown before the game started, tap here.