Inflation affects everything around us, sparing nothing in its path, and the same is true for Super Bowl ads.
Heading into Super Bowl LIII between the New England Patriots and the Los Angeles Rams, we've gotten some insider leaks about how much it costs to secure an ad spot during the coveted event, which projects to capture more than 100 million eyeballs this year (the number last year, which was low, was 103.4 million viewers, per Nielsen).
It might be counter-intuitive that Super Bowl TV ad spots continue to climb, considering that many people actually consume the game on social channels rather than cable.