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In most years, the advertising industry would have a hard time keeping up with something as epic as the 2017 Super Bowl.
After all, Tom Brady and the New England Patriots stormed back from a 21-3 halftime deficit against the Atlanta Falcons to not only force the first overtime in Super Bowl history but to pull off the greatest comeback of all time, winning 34-28.
This wasn't most years, though.
In a highly politicized environment, ad agencies came with heartfelt messages. Funny messages were on full display as well, but the overarching theme wasn't hard to see by the time regulation ended.