NEW ORLEANS — The NFL’s dedicated push to add diversity in all levels of America’s most popular sport will continue.
That was the message delivered by commissioner Roger Goodell on Monday during his annual state of the league address to kick off Super Bowl week — declining to follow in the footsteps of some major U.S. corporations stripping away diversity, equity and inclusion initiatives from their business models. It’s a notable decision by the NFL, given the league’s extremely strong public profile and the recent trends opposing DEI initiatives in the wake of Donald Trump’s re-election to the White House.