There’s a scene in the first episode of the second season of Sunderland ‘Til I Die where members of the first team join forces with the stadium’s maintenance crew to put seats together in the North Stand ahead of the 2018-2019 season. The club’s cameras and social team chronicle the event as players chat with construction workers and smile alongside season-ticket holders inside the Stadium of Light.
“The fans have enjoyed this, 'cause it’s their ground, and when they come here it’ll give them real pride in the place,” new club owner and chairman Stewart Donald says.