Under Armour lost about $600 million in value after retailer Foot Locker said sales of Steph Curry's new shoe were softer than expected. Foot Locker CEO Dick Johnson said (via ESPN.com ) the Curry 3 “started off a bit slower than the previous models,” causing a sell-off in the stock market.
Under Armour Curry 3, a shoe fit for the MVP - and you! 3 colorways dropping the upcoming weekends! pic.twitter.com/SHSGxi0h9B
— Solestory (@solestory_se) October 28, 2016
MORE: The Curry 2 colorway that looked like 'dad shoes'
While the price of the shoe has increased from the Curry 2 and 2.