Steph Curry is increasing his brand on the golf course. The three-time NBA champion is launching a junior golf tour to serve the game's disadvantaged and forgotten markets.
Curry’s brand, “Underrated,” in collaboration with American Junior Golf Association, will host five golf tournaments as a way to create pathways for student-athletes to the game and increase the number of people participating in the sport from diverse communities.
Curry, in a video message, stated that less than two percent of golfers are people of color, something he hopes to improve upon. “Our tour provides a platform for equity, access and opportunity for boys and girls who want to play and compete with the current best players on the AJGA.