Somewhere, a marketing person is being hailed as a genius. After all, who could have thought of this combination?
NASCAR. Danica Patrick. The Chase for the Sprint Cup. And the Teenage Mutant Ninja Turtles. High speed on a half shell.
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This week's Sprint Cup race at Chicagoland Speedway in Joliet, Ill., is stock car racing's latest venture into the cartoon world. It serves multiple objectives, chief among them making money.
The race is also the first in the Chase for the Sprint Cup, the 10-race championship for NASCAR's top series.